Lead Generation Marketing Specialists

Quality Over Quantity

Not all leads are created equal, which is why we focus on delivering high quality contacts over outright quantity.

As a lead generation specialist, we know that quality matters just as much as quantity — and often, even more. That’s why we take a strategic approach from the very beginning, focusing on reaching the right people, not just the most.

While this might result in fewer leads on paper, it reduces wasted ad spend and saves your team time by avoiding unqualified prospects — so you’re only following up with people who are actually ready to engage.

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We go beyond simply generating leads — we focus on what happens after the conversion. By integrating sales funnel data, we can track leads through to completion, assign real value to outcomes, and work backwards to understand true ROI. This helps shape strategy around what actually drives revenue, not just volume.

For businesses with CRM systems like HubSpot or Salesforce, we can integrate conversion data directly into your analytics setup. With proper attribution, this can be tracked down to keyword level, giving you clear visibility on which channels and search terms are driving the highest-value leads.

Even without a complex setup, tracking lead outcomes over time is a powerful way to measure quality. While it may not offer deep segmentation, shifts in completion rates can highlight which strategies are working and where to refine your approach.

Drive qualified leads to your website
Align marketing activity with sales outcomes for better decision-making
Avoid clogging your funnel with low-quality prospects
Adapt and scale campaigns around business needs and availability
Integrate sales data for a complete view of performance and ROI

Our Approach To Lead Generation

High Intent Keywords

We prioritise keywords that indicate users are ready to act — often showing clear interest or product knowledge. This can include technical terms, solution-aware phrases, or location-based searches.

Structure Around Intent

By grouping keywords into tightly themed segments, we can analyse how different search types convert — both at the first interaction and when leads close further down the funnel.

Move Up The Funnel

Broader searches around problems your product or service solves can drive valuable traffic. To make these work, we support them with relevant content and retargeting strategies that bring users back when they’re ready to convert.

Lead Gen Reporting

Strong reporting is essential to the success of any marketing channel — but it’s especially critical in lead generation, where the user journey is often longer and more complex.

Tracking lead submissions alone rarely tells the full story. Without visibility into what happens after someone fills in a form, you risk over-investing in volume and under-valuing what really drives results.

That’s why we look beyond the initial conversion and follow leads through the full journey — from first interaction through to becoming a paying customer. With the right setup in place, we can trace the value of each lead all the way back to the original search term, helping us identify which keywords are driving real business outcomes, not just form fills.

Traffic

Track the volume and cost of marketing activity across platforms to understand where traffic is coming from and how it performs at a top-line level.

Engagement

Measure how users interact with your site — from key page views to downloads and sign-ups — to gauge interest before they convert.

Lead Submission

Track new leads as they arrive. While this gives instant feedback, it doesn’t reflect lead quality or sales potential on its own.

Lead Conversion

Track how many leads go on to become paying customers by integrating with your CRM data. This helps calculate true lead quality and ROI.

Lifetime Value

For repeat-purchase or subscription-based services, tracking customer lifetime value gives deeper insight into long-term performance and profitability.